Reputation Replies

Turn every review into a growth channel.

Reviews monitored across every platform, answered in your brand voice within minutes, and negative ones escalated to you privately before they cost a deal.

Buyers check your reviews before they ever get in touch

A low star rating filters a business out of consideration before the first call. The buyer never makes contact, so the lost deal never shows up in the pipeline.

97%

of consumers read reviews for local businesses

68%

will only use a business rated four stars or higher

80%

are likely to use a business that responds to all of its reviews

74%

look for reviews written in the last three months

Source: BrightLocal, Local Consumer Review Survey 2026. Industry research, not Aiactiv8 client results.

Where the cut-off sits

Example ratings, shown against the four-star line most buyers use to shortlist.

Current rating3.8

Below the cut-off. Filtered out before the first conversation.

Target rating4.6

Clears the cut-off and the 4.5-star bar a growing share of buyers now set.

Four-star cut-off

How It Works

One agent, two paths, depending on what the review says.

01

A new review comes in

Detected the moment it posts, on any connected platform.

02

A brand-voice reply is drafted

Written within minutes, in the tone agreed at setup.

Positive review

A public reply goes out, thanking the customer and showing every future buyer that the business pays attention.

Negative review

Flagged and escalated to the owner privately, so the issue gets resolved before it turns into lasting public damage.

Every review, one inbox

No more checking each platform separately. Every review lands in one panel, with its reply status visible at a glance.

Review inboxIllustrative view
All reviews24
Google15
Facebook9
Needs attention1
  • PS
    Priya S.Google4m ago

    Onboarding was quick and the team answered every question the same day.

    Replied
  • DR
    Daniel R.Facebook12m ago

    Solid service overall. Scheduling the first session took a couple of tries.

    Draft ready
  • MT
    Mark T.Google26m ago

    Nobody called me back after my first inquiry. Ended up going elsewhere.

    Escalated

A bad review, handled on two channels at once

Future buyers see a calm, professional reply. The owner gets the full picture privately, with time to put it right.

Mark T.Google review

“Nobody called me back after my first inquiry. Ended up going elsewhere.”

Public reply

Posted on the review, visible to every future buyer

Hi Mark, thank you for telling us, and we're sorry nobody got back to you. That isn't the standard we hold ourselves to. Our team lead will contact you directly today to put this right.

Brand-safe: no excuses, no private details, no argument.

Private alert

Sent to the owner the moment the review lands

Review
2 stars on Google from Mark T.
Issue
No callback after his first inquiry
Next step
Call him today, before he posts again
Public reply
Posted, promising same-day contact

Resolved one to one, not in public.

What it changes

Faster response times

Every review gets an answer within minutes, not whenever someone finds the time.

Consistent brand voice

Replies follow one agreed tone, so nothing reads generic, templated, or off-brand.

Fresh review activity

Steady, visible engagement keeps the profile current, and recent reviews are what buyers check first.

Early warning on negative sentiment

Unhappy customers surface the moment they post, leaving time to fix the issue privately.

Stronger local search visibility

Active, well-reviewed profiles give search engines more reason to show the business.

Protection for deals in motion

Prospects checking you out mid-deal find a business that listens, not an unanswered complaint.

Questions

How fast do responses go out?

The agent drafts a reply within minutes of a review being posted. Positive reviews can be answered publicly straight away, and negative reviews trigger a private alert to you at the same moment.

Which review platforms are covered?

Google and Facebook are covered as standard, all in one inbox. Other review sites your customers use are scoped during setup.

Who gets alerted about a negative review?

The business owner, or whoever you nominate, by SMS and email. The alert includes the review, the issue raised, and a suggested next step, so it can be resolved directly with the customer.

Do we keep control of our brand voice?

Yes. Replies are written from a brand voice guide agreed at setup. You choose whether replies post automatically or wait for approval, and many businesses let positive replies post on their own while holding negative ones for a final check.

When should we ask customers for a review?

The best timing depends on the customer journey. The trigger should follow a meaningful customer experience such as a completed service, successful implementation, resolved issue, purchase, milestone, or other positive interaction.

Does Reputation Management remove bad reviews?

No. Reputation Management focuses on requesting, monitoring, responding to, and learning from customer feedback. It does not promise removal of legitimate negative reviews.