Every genuine comment and DM answered, in your own voice.
Questions across your social channels shouldn't sit unanswered for hours. The agent replies to real inquiries from your own knowledge, and hands anything it can't resolve to your team.
What it does
Reads every comment and DM
Incoming Facebook, Instagram, X, WhatsApp, and TikTok comments and direct messages, in one place.
Answers from your own knowledge
Replies come from your knowledge base and FAQs, not generic guesses.
Sounds like you
Matches your tone and voice, so replies read like your team wrote them.
Focused on genuine inquiries
Built to answer real questions from real customers and prospects.
How it handles a conversation
Real questions get a real answer. Anything it can't resolve, or a request for a person, goes to your team.
Path one: Answered in the comments
Brightline · Post
Our new team plans are live. Everything your team needs to get started, in one place.
Jordan K.
Does the team plan include onboarding support?
Brightline
Hi Jordan, it does. Every team plan includes a guided onboarding session with one of our specialists. Want us to send you the details by DM?
Path two: Handed to your team
Illustrative examples. Replies go out under your business's own account.
What the agent handles
Your brand voice
Every reply follows your tone, from how you greet people to how you sign off.
Answers from your knowledge
Pricing, availability, policies and next steps, drawn from your actual FAQs and knowledge base.
Comments and direct messages
One agent covers public comments and private DMs, so no channel is left unanswered.
Smooth hand-off to your team
Anything it can't resolve goes to a person, with the customer's name and email already collected.
Where it works
Comments and DMs, supported as standard
Comments and DMs, supported as standard
X
Comments and DMs, supported as standard
TikTok
Comments and DMs, supported as standard
Messages, supported as standard
Questions
What does the Social Reply Agent do?
The Social Reply Agent helps manage inbound customer and prospect conversations across supported social channels. This can include comments, questions, direct messages, mentions, and other supported interactions.
Which social platforms does Social Reply support?
Social Reply supports Facebook, Instagram, X, WhatsApp, and TikTok. The exact workflow depends on the interaction types and integration access available on each platform.
Can the Social Reply Agent identify someone who wants to buy?
The workflow can distinguish routine engagement from conversations showing commercial intent. High-intent conversations can then move toward qualification, private messaging, booking, or human follow-up.
Can Aiactiv8 move a public conversation into a private one?
Yes, where the platform supports that workflow. This is useful when a person needs to share private information, asks account-specific questions, or shows strong buying intent.
Will the Social Reply Agent automatically reply to everything?
No. Automation follows rules. Sensitive issues, legal questions, unusual complaints, and other defined categories are flagged or escalated for human review rather than receiving an automatic reply.
Can we define topics the agent must never answer?
Yes. Restricted subjects, escalation triggers, prohibited claims, and sensitive topics can be defined during setup.